Imagine the local network news casters are telling you that a storm is coming. This might require imagining yourself as someone who still watches the local news, which may be a stretch, but bear with me. Can you picture your local news people? The male anchor with good teeth and hair and the hot, yet professional, woman of indeterminate ethnicity joke with each other, then put on their “grim face” as they talk about the “Storm of the Century”. Custom made graphics woosh in each time they cut to another story about it. The Wacky Weatherman gesticulates wildly in front of a superimposed map, showing a spiral storm cloud off the coast. Reporters out in the street stand in the rain and warn of heavy winds and describe the storm as the coming apocalypse. The news offers a brief snippet of the governor calling the storm “the real deal” and that “as of right now”, your area “is definitely the target for this hurricane” and suggests you might want to think about going to higher ground, and take “small quantities of food for three to four days”. The local news shows shots of people leaving and interviews of people staying. They assure you that they’ll be there covering it all, so stay tuned.

Do you leave?

I wonder how many people in Louisiana and Mississippi looked at the dire warnings on the news and decided to stay because the local news always makes dire warnings about even insignificant weather. If this happened to even one person who got killed, it’s yet another indication (if you needed one) of the media’s collossal failure to fulfill their basic purpose. As John Stewart observes:

A free and independent press is essential to the health of a functioning democracy. It serves to inform the voting public on matters relevant to its well-being. Why they stopped doing that is a mystery.

I’m breaking my own rules by bitching about this without a solution to suggest, but I’m at a loss on how to fix this. Do we just stop watching until they shape up? I’ve been trying that for years and it doesn’t seem to be working. If anything, reducing the number of viewers used to thinking for themselves just makes it worse. Do we just beg them to stop? The blogosphere is starting to marginalize the press in some ways, but this is a mixed blessing, as most blogs check facts more loosely than television and most follow no editorial standard at all. Maybe the point of the blogosphere is really that of fact checker for mainstream media. It’s proving that it does that job really well. Will this turn the media back into something trustworthy? Was it ever trustworthy?

Looking back at how the press covered Katrina before it hit has been enlightening, and I recommend it. You can see a map showing predictions of flooding scenarios, for example. You can see the director of the National Hurricane Center describing the coming Katrina as “really scary” and “a worse-case scenario”. (I’d be curious to see how local TV covered that.) You can see New Orleans main newspaper’s June 2002 story about New Orleans washing away if hit by a big hurricane. You can see Bush follow three paragraphs about Katrina, in which he urges people to seek safe ground, with a dozen about Iraq. Hindsight is, of course, 20/20, but it’s good to see how the world looked before something bad happened, to see if you could recognize the signs of it if it happened again.


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